Since I work from home I don’t buy very many clothes for myself, but I do love dressing Charlie and Olive up. Kids’ clothes were no where near this fashionable even a decade ago, and now there are options for every style and budget under the sun!
I shop at major retail chains for most of the kids’ clothes — Zara, H&M, Old Navy, Gap, and J Crew are my go-to stores. But lately I’ve been gravitating toward independent brands because of their unique, handmade designs. I also love supporting small businesses. The price points tend to be higher, but if you follow them on Instagram, most of them eventually go on sale, especially around holidays. For the really in-demand brands that produce very limited qualities, I’ve found the resale value can be extremely high, so I take that into consideration if a particular piece I love is more than I’d usually spend.
New stores pop up practically every day, but here is a roundup of some of the indie kids’ clothing stores currently on my radar, many of which I’ve purchased clothing from!
Please note that a lot of these companies may have limited stock because they often sell out as soon as they list items!
Beau Hudson – beanies, bowties, scarves and cardigans
Boucle D’or Designs – headbands, beanies, leggings and dresses
Camp Brand Goods – Tees and sweaters for kids and adults
Camp Wolf – Clothing and accessories for kids and adults
Candy Kirby Designs – Leggings, hats, headbands, blankets, sheets and dolls
Carly Megan Shop – Tops, bottoms, and bedding
Children of the Tribe – Clothing and homewares for kids and adults
ChildHoods – hoodies, dresses, shorts, and leggings
Crew and Lu – Swimming suits, clothing and moccasins for girls
Dot Dot Smile – Clothing for kids and women
Duchess and Lion – Girls’ rompers, shorts, skirts, and headwraps with a boys’ line launching this fall
Elskan Shop – Clothing and accessories for girls
Finomenon Kids – Graphic tees for kids
Geofox Apparel – Graphic tees for kids and adults
Hello – Gender neutral clothing for adults and children
Hatch for Kids – Graphic tees, sweaters, and onesies for kids
House of Mia – Girl’s shorts, leggings and headbands; baby hats and swaddle blankets
Hugo Loves Tiki – Clothes and accessories for kids, art prints
Indienook – Clothes for kids and adults
James Vincent Design Co. – Rompers and bloomers for little girls
Kira Kids – Clothes for boys, girls, and babies
Little Adi – Graphic tees, tanks, and bloomers
Little Bow and Arrow – Dresses and shorts for girls, bedding.
Little Hip Squeaks – Kids’ clothing, headbands, and baby blankets
Little Spoons – Clothes for boys and girls
LoolaBaby – Tees, leggings and dresses for kids
Love Piccolini – Graphic tees for kids and adults
Loved by Hannah and Eli – Clothing for kids and adults
Lulu and Lavender – Girl and women’s clothing
Mabo Kids – Children’s clothing specializing in rompers and dresses
Mamacase – Tees and onesies for kids
Miss Ainsley Mae – Apparel for girls
Mulberry Press Co. – Graphic tees for children and women
Neve and Hawk – Dresses and leggings for girls
Of One Sea – Surf-inspired clothing and accessories for kids and adults
Ollie Jones Clothing – Leggings, dresses, shorts and headbands
Pirapir – Clothing and scarves for kids and adults
Prefresh – Graphic tees and sweatshirts for kids
Printed Palette – Graphic tees for kids and adults
Quinn and Fox – Graphic tees, pants and sweaters for kids
Sadie Then Ty – Dresses and bloomers
Salt City Emporium – Graphic clothing and accessories for kids
Shop Sweet Threads – New and vintage clothing boutique with an exclusive romper line
Sly Fox Threads – Gender neutral clothes and accessories
Swallow’s Return – Clothing and accessories for girls and women
Three Little Numbers – Graphic tees for kids
Tiny Whales – Graphic tees and accessories for kids
Tribe is Alive – Gender neutral graphic tees
Two Els – Dresses
VivisJewels – Girls’ tops, dresses, shorts, skirts, bloomers and trousers
Von Bon Apparel – Clothing, blankets, hats and headbands for kids
Welkin NYC – Graphic tees and clothing for children
Whistle and Flute – Kawaii-inspired gender neutral tees, sweaters and hats
Wild and Whimsy – Kimonos for girls
Wishing Elephant – Letterman cardigans and whimsical onesies
Wren and James – Clothing for little girls
Wunway Kids – Girls’ clothing, accessories, and shoes
There are probably a couple of stores I’m forgetting so I’ll continue to add to this list!
What are some of your favorite indie kids’ clothing stores?
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Charlie: tank –Tribe is Alive, shorts – Zara, sneakers – H&M