Since I work from home I don’t buy very many clothes for myself, but I do love dressing Charlie and Olive up. Kids’ clothes were no where near this fashionable even a decade ago, and now there are options for every style and budget under the sun!

I shop at major retail chains for most of the kids’ clothes — Zara, H&M, Old Navy, Gap, and J Crew are my go-to stores. But lately I’ve been gravitating toward independent brands because of their unique, handmade designs. I also love supporting small businesses. The price points tend to be higher, but if you follow them on Instagram, most of them eventually go on sale, especially around holidays. For the really in-demand brands that produce very limited qualities, I’ve found the resale value can be extremely high, so I take that into consideration if a particular piece I love is more than I’d usually spend.

New stores pop up practically every day, but here is a roundup of some of the indie kids’ clothing stores currently on my radar, many of which I’ve purchased clothing from!


Please note that a lot of these companies may have limited stock because they often sell out as soon as they list items!

Beau Hudson
– beanies, bowties, scarves and cardigans

Boucle D’or Designs – headbands, beanies, leggings and dresses

Camp Brand Goods – Tees and sweaters for kids and adults

Camp Wolf – Clothing and accessories for kids and adults

Candy Kirby Designs – Leggings, hats, headbands, blankets, sheets and dolls

Carly Megan Shop – Tops, bottoms, and bedding

Children of the Tribe – Clothing and homewares for kids and adults

ChildHoods – hoodies, dresses, shorts, and leggings

Crew and Lu – Swimming suits, clothing and moccasins for girls

Dot Dot Smile – Clothing for kids and women

Duchess and Lion – Girls’ rompers, shorts, skirts, and headwraps with a boys’ line launching this fall

Elskan Shop – Clothing and accessories for girls

Finomenon Kids – Graphic tees for kids

Geofox Apparel – Graphic tees for kids and adults

Hello – Gender neutral clothing for adults and children

Hatch for Kids – Graphic tees, sweaters, and onesies for kids

House of Mia – Girl’s shorts, leggings and headbands; baby hats and swaddle blankets

Hugo Loves Tiki – Clothes and accessories for kids, art prints

Indienook – Clothes for kids and adults

James Vincent Design Co. – Rompers and bloomers for little girls

Kira Kids – Clothes for boys, girls, and babies

Little Adi – Graphic tees, tanks, and bloomers

Little Bow and Arrow – Dresses and shorts for girls, bedding.

Little Hip Squeaks – Kids’ clothing, headbands, and baby blankets

Little Spoons – Clothes for boys and girls

LoolaBaby – Tees, leggings and dresses for kids

Love Piccolini – Graphic tees for kids and adults

Loved by Hannah and Eli – Clothing for kids and adults

Lulu and Lavender – Girl and women’s clothing

Mabo Kids – Children’s clothing specializing in rompers and dresses

Mamacase – Tees and onesies for kids

Miss Ainsley Mae – Apparel for girls

Mulberry Press Co. – Graphic tees for children and women

Neve and Hawk – Dresses and leggings for girls

Of One Sea – Surf-inspired clothing and accessories for kids and adults

Ollie Jones Clothing – Leggings, dresses, shorts and headbands

Pirapir – Clothing and scarves for kids and adults

Prefresh – Graphic tees and sweatshirts for kids

Printed Palette – Graphic tees for kids and adults

Quinn and Fox – Graphic tees, pants and sweaters for kids

Sadie Then Ty – Dresses and bloomers

Salt City Emporium – Graphic clothing and accessories for kids

Shop Sweet Threads – New and vintage clothing boutique with an exclusive romper line

Sly Fox Threads – Gender neutral clothes and accessories

Swallow’s Return – Clothing and accessories for girls and women

Thief and Bandit –  Handprinted clothes and accessories for children and women

Three Little Numbers – Graphic tees for kids

Tiny Whales – Graphic tees and accessories for kids

Tribe is Alive – Gender neutral graphic tees

Two Els – Dresses

VivisJewels – Girls’ tops, dresses, shorts, skirts, bloomers and trousers

Von Bon Apparel – Clothing, blankets, hats and headbands for kids

Welkin NYC – Graphic tees and clothing for children

Whistle and Flute – Kawaii-inspired gender neutral tees, sweaters and hats

Wild and Whimsy – Kimonos for girls

Wishing Elephant – Letterman cardigans and whimsical onesies

Wren and James – Clothing for little girls

Wunway Kids – Girls’ clothing, accessories, and shoes

There are probably a couple of stores I’m forgetting so I’ll continue to add to this list!

What are some of your favorite indie kids’ clothing stores?

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Olive: sunglasses – River Island, vest & tank – Gap, bloomers – Duchess & Lion Co, flip flops – Old Navy

Charlie: tank –Tribe is Alive, shorts – Zara, sneakers – H&M